big or small, to define and find the talent and expertise needed to meet your goals on time and on budget.
We actively listen to your ideas to translate them into meaningful, purposeful designs that are uniquely yours.
We seek to understand and connect—to you, your story, and the sensibility of your audience.
Our work is grounded in research and shaped by meaningful, ethical insights.
We excel at giving form to complex, abstract, or unconventional ideas—turning them into relatable brands.
We design systems and experiences that are clear, cohesive, and consistent across platforms.
We’ve built successful, enduring brands by balancing vision with craft, and strategy with beauty.
We oversee every step of the process—from concept to production—with transparency, efficiency, and attention to detail.
We navigate across disciplines, scales, and timelines—bringing agility, openness, and clarity to every collaboration.
Mariana Pariani is a creative director and brand strategist, and the founder of Fairy Fierce Free Inc.
With over twenty-five years of experience in Branding, Editorial, and Digital Design, Mariana has been instrumental in bringing her clients' visions to life across various industries, through a holistic and collaborative approach.
From 2004 to 2020, Mariana served as the Creative Design Director for Faena Group, where she helped to shape the visual identity of Faena District in Buenos Aires and later Faena District Miami Beach. Her creative work extended to Faena Art, where she spearheaded visual communications for the company's cultural projects.
In 2019, Mariana founded FFF Inc, her personal creative atelier and hub for collaboration, offering bespoke creative services to the hospitality, real estate, and cultural sectors. Through FFF Inc, Mariana continues to explore new avenues in design, leveraging her expertise to craft compelling visual narratives for her clients.
A graduate of the University of Buenos Aires with a degree in Graphic Design and The Cooper Union in New York with a specialization in Type Design, Mariana is deeply passionate about the intersection of art and design. As the founder of Fairy Fierce Free, she embodies her ethos of fearlessness and creativity in every project she undertakes.
Personally, Mariana is an avid art aficionado and incipient collector, actively engaged with the arts community in Miami. Photography, calligraphy and painting, are her creative outlets to feed and enrich her design practice.
Mariana takes pride in her role as a design interpreter, collaborating closely with clients and colleagues to craft visual stories that resonate with the audiences.
Karina is a senior Graphic Designer graduated from the University of Buenos Aires. For the past 15 years she has worked on international agencies and design studios where she focused on the development of digital projects ranging from websites and apps, product launches and marketing campaigns, to motion graphics and branding, becoming an expert on the deployment of visual systems in the digital realm. She is based in Argentina, from where she collaborates in design projects from around the world.
Sebastian Gagin is a senior Graphic Designer graduate cum laude from the University of Buenos Aires, where he was also a teacher. With over 10 years of experience, and a keen eye for detail, his practice explores the intersection of design, illustration, maps, wayfinding, sustainability, typography, books, posters and experiments to touch minds and hearts. Sebastian lives and works in Argentina, with projects from all around the world.
Agustina Buerba Bouzón is an Argentinian Senior Graphic Designer, graduated from the University of Buenos Aires, currently based in Chile. Obsessed with good design and typography. She has worked with real estate and luxury hospitality clients globally. With a career span of 6+ years, she is focused on Brand Identity and Editorial Design, crafting stunning and sophisticated visual experiences. Her work has been featured on Behance and published in the book “From Type to Logo: The best logotypes from around the world” Viction:ary (2022)
The Name FFF Inc. comes from three words—fairy, fierce and free—which have become a life moto.
A phrase once found in a book*, describing a hawk, and that resonated as the way I wanted to live my life: open to the magical, unexpected aspects of the universe; fierce and ready to defend the values that feel true to me; and free to experience and explore the world, while respecting the freedom of all living creatures.
* H Is for Hawk by Helen Macdonald